Privacy Policy

Last updated: 12/06/2025

1. Introduction

Aurora Digital Assets ("Company," "we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you engage our services or interact with our business.

This policy applies to all personal data we process in connection with our blockchain development, smart contract development, blockchain optimization, strategic guidance, and blockchain consultancy services.

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2. Data Controller

Aurora Digital Assets is the data controller for the personal data we process. Our contact details are:

Aurora Digital Assets
128 City Road, London, United Kingdom, EC1V 2NX
Email: admin@auroradigitalassets.com

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3. Information We Collect

3.1 Personal Information

We may collect the following types of personal information:

Contact Information:

  • Name and title
  • Email address
  • Phone number
  • Company name and address
  • Professional role and responsibilities

Professional Information:

  • Technical requirements and specifications
  • Project details and objectives
  • Business needs and goals
  • Communication preferences

Financial Information:

  • Billing and payment information
  • Tax identification numbers (where required)
  • Bank account details for payments

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3.2 Technical Information

Project-Related Data:

  • Blockchain addresses and wallet information (when relevant to services)
  • Smart contract specifications and requirements
  • System architecture and technical documentation
  • Performance metrics and optimization data

Communication Data:

  • Email correspondence
  • Meeting notes and recordings (with consent)
  • Documentation and file exchanges
  • Support requests and responses

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3.3 Automatically Collected Information

When you visit our website or use our digital services:

  • IP address and location data
  • Browser type and version
  • Device information
  • Usage analytics and website interaction data

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4. How We Use Your Information

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4.1 Service Delivery

We use your personal data to:

  • Provide blockchain development and consultancy services
  • Communicate about projects and deliverables
  • Manage contracts and agreements
  • Process payments and invoicing
  • Provide customer support

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4.2 Business Operations

  • Maintain client relationships
  • Improve our services and methodologies
  • Conduct business analysis and planning
  • Comply with legal and regulatory requirements

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4.3 Marketing and Communications

  • Send service updates and industry insights (with consent)
  • Provide information about new services or capabilities
  • Invite you to events or webinars
  • Share relevant blockchain industry news

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5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

Contract Performance: Processing necessary to fulfill our service agreements with you

Legitimate Interests:

  • Providing and improving our services
  • Managing business relationships
  • Preventing fraud and ensuring security
  • Direct marketing to existing clients

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Legal Obligation: Compliance with tax, accounting, and regulatory requirements

Consent: Where we have obtained your explicit consent for specific processing activities

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6. Data Sharing and Disclosure

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6.1 Service Providers

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We may share your data with trusted third parties who assist us in delivering services:

  • Cloud hosting and storage providers
  • Payment processors and financial institutions
  • Professional advisors (lawyers, accountants)
  • Technical infrastructure providers

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6.2 Legal Requirements

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We may disclose your information when required by law or to:

  • Comply with legal obligations or court orders
  • Protect our rights and interests
  • Prevent fraud or illegal activities
  • Respond to regulatory inquiries

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6.3 Business Transfers

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In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

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7. International Data Transfers

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We primarily process data within the UK and EU. If we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions by the UK Information Commissioner's Office
  • Standard contractual clauses
  • Binding corporate rules
  • Other legally recognized transfer mechanisms

8. Blockchain-Specific Considerations

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8.1 Immutable Records

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You acknowledge that blockchain technology creates immutable records. Once data is recorded on a blockchain, it may be technically impossible to modify or delete.

8.2 Public Blockchains

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If our services involve public blockchains, certain information (such as transaction hashes and wallet addresses) may become publicly visible and permanently recorded.

8.3 Decentralized Systems

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Some blockchain systems operate in a decentralized manner, meaning data may be distributed across multiple nodes globally, potentially outside our direct control.

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9. Data Security

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We implement appropriate technical and organizational measures to protect your personal data:

Technical Measures:

  • Encryption of data in transit and at rest
  • Secure access controls and authentication
  • Regular security assessments and updates
  • Backup and disaster recovery procedures

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Organizational Measures:

  • Staff training on data protection
  • Access controls and need-to-know principles
  • Regular policy reviews and updates
  • Incident response procedures

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10. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy:

  • Client Data: Retained for the duration of our business relationship plus 7 years for legal and tax purposes
  • Project Data: Retained for 3 years after project completion
  • Marketing Data: Until consent is withdrawn or legitimate interest no longer applies
  • Financial Records: 7 years as required by UK tax law

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11. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

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11.1 Access Rights

  • Right to access your personal data
  • Right to receive a copy of your data
  • Right to information about how your data is processed

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11.2 Correction and Deletion

  • Right to rectify inaccurate data
  • Right to erasure (right to be forgotten) in certain circumstances
  • Right to restrict processing

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11.3 Data Portability

  • Right to receive your data in a structured, commonly used format
  • Right to transmit your data to another controller

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11.4 Objection Rights

  • Right to object to processing based on legitimate interests
  • Right to object to direct marketing
  • Right to object to automated decision-making

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11.5 Exercising Your Rights

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To exercise these rights, contact us at admin@auroradigitalassets.com. We will respond within one month of receiving your request.

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12. Cookies and Tracking

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Our website may use cookies and similar technologies to:

  • Ensure proper website functionality
  • Analyze website usage and performance
  • Remember your preferences
  • Provide personalized content

You can control cookie settings through your browser preferences.

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13. Third-Party Services

Our services may integrate with third-party platforms and services. This policy does not cover the privacy practices of third parties. We recommend reviewing their privacy policies separately.

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14. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children.

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15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending email notifications to active clients
  • Including notices in our regular communications

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16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Data Protection Officer
Aurora Digital Assets
128 City Road, London, United Kingdom, EC1V 2NX
Email: admin@auroradigitalassets.com

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17. Complaints

If you believe we have not handled your personal data in accordance with this policy or data protection law, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113

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By engaging our services, you acknowledge that you have read and understood this Privacy Policy.

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